We all know that marketing is important for our business. But with so many different avenues for advertising these days, how do you know which ones are right for you and which ones will reach your intended audience? That’s not an easy question to answer and will depend on the type of business you have and the needs of your targeted audience. There are, however, a few marketing channels that have risen above the competition in recent years including the ever-popular social media service Instagram and with effective Instagram advertising you could really see your business boom.
You may have already seen a variety of theories about why Instagram is good for businesses on the Internet. But, the question is, how do you utilize it effectively to make sure you aren’t wasting valuable time as well as resources? Well, that’s where this little guide is here to help.
Over the course of the next few paragraphs I will explain why Instagram is important for marketing your business as well as how you could be using it more effectively.
Let’s start by looking at the many benefits of Instagram marketing.
The many reasons why Instagram advertising is right for your business
Instagram has risen to the top of the social media charts for good reason. It’s unique angle of social sharing combined with a unique multi-media angle (photographs) and the ability to post longer form posts make it vitally different to rival sites like Twitter or Facebook as well as an enticing proposition for both users and businesses alike.
With Instagram, promoting the things you do and the ethos and personality of your brand is easy (if you know what you are doing) and the many bonusses that this can bring are not to be sniffed at. Let’s look at some in a little more detail:
The art of storytelling
People love to read stories. Single short posts (like the ones found on Twitter) are great for punchlines and short bits of information but it’s the stories that really draw people into what you are doing.
Instagram makes telling stories easy and the ability to share visual content is a great way to tell your audience who you are, what you do, and how you can help them. Not only that but a story drags people into your brand and allows you to build a relationship with them that isn’t based on the hard sell. Stories are a great way to entice customers to your products in a way that makes them feel like they are more than just a customer.
Tip No 1: It’s important to not push products and services onto your Instagram audience. If you do, they will walk away and stop paying attention to what you post. Focus instead on encouraging an emotional response to your brand by telling them how you can positively impact their lives. Use Instagram Stories to show things like behind the scenes clips that really highlight the personality of your brand.
Visual content is the best way to advertise
Evidence has long suggested that media content is the most engaging on the Web. If you are familiar with SEO you will understand this and know that Google (as well as other search providers) prioritize media content above anything else. In fact, some estimates show that content with media receive 650% higher engagement levels than those that contain just text.
This is where Instagram has an undoubted edge on the competition. Instagram was built from the ground up to facilitate the posting of pictures and other media content. The old adage ‘a picture paints a thousand words’ is especially true in the connected world and one posted photo can say more to your audience than ten blog posts. By utilizing Instagram in an effective way, you can easily engage your fans and customers in a way that will keep them coming back time and time again.
Tip No 2: Keep your Instagram post content consistent with your brand and utilize words, pictures, colours, and stylings that reinforce what you are all about.
Instagram marketing reaches a LOT of people
We would be remiss if we didn’t mention the fact that Instagram is HUGELY popular. At last count the social media behemoth had just over 700 million monthly users. This gives any business a massive platform to preach about their wares and a huge audience to do it to. But that’s not to say that you can post willy-nilly and expect to get noticed.
One of the best features of Instagram is the ability to add hashtags to posts and target specific keywords, demographics, and audiences. Hashtags make it easy to reach the people you are most interested in reaching. But, and this is the really tricky part of Instagram advertising, knowing which hashtags to use can be an art form and requires a lot of research and work.
Tip No 3: Make sure you do the required groundwork before adding hashtags to posts as using the wrong ones can associate your business with something you may not want to be associated with. If you overuse them or use ones that are ‘banned’ you may also see your reach negatively impacted.
So, how can I make sure that I use Instagram effectively for my business?
Well, the first thing to do is follow some of the tips detailed above. Not only will these allow you to extend your Instagram reach, but they will ensure you find it easier to pull your target audience into your business’s web.
Another thing you can do is learn how to use Instagram effectively. Research how to add effective hashtags and look at how your competitors use them. Sign up for an online course that helps you to understand Instagram’s powerful marketing options and strategies. Do this before you jump into posting content, so you have everything you need to be an Instagram advertising superstar.
There’s no denying how powerful Instagram can be for business marketing these days. If you aren’t already utilizing Instagram advertising effectively, then you are missing out. Give some of our tips a whirl and see why Instagram is an amazing way to market what you do.