Why Instagram Advertising is Important for Your Business

We all know that marketing is important for our business. But with so many different avenues for advertising these days, how do you know which ones are right for you and which ones will reach your intended audience? That’s not an easy question to answer and will depend on the type of business you have and the needs of your targeted audience. There are, however, a few marketing channels that have risen above the competition in recent years including the ever-popular social media service Instagram and with effective Instagram advertising you could really see your business boom.

You may have already seen a variety of theories about why Instagram is good for businesses on the Internet. But, the question is, how do you utilize it effectively to make sure you aren’t wasting valuable time as well as resources? Well, that’s where this little guide is here to help.

Over the course of the next few paragraphs I will explain why Instagram is important for marketing your business as well as how you could be using it more effectively.

Let’s start by looking at the many benefits of Instagram marketing.

The many reasons why Instagram advertising is right for your business

Instagram has risen to the top of the social media charts for good reason. It’s unique angle of social sharing combined with a unique multi-media angle (photographs) and the ability to post longer form posts make it vitally different to rival sites like Twitter or Facebook as well as an enticing proposition for both users and businesses alike.

With Instagram, promoting the things you do and the ethos and personality of your brand is easy (if you know what you are doing) and the many bonusses that this can bring are not to be sniffed at. Let’s look at some in a little more detail:

The art of storytelling

People love to read stories. Single short posts (like the ones found on Twitter) are great for punchlines and short bits of information but it’s the stories that really draw people into what you are doing.

Instagram makes telling stories easy and the ability to share visual content is a great way to tell your audience who you are, what you do, and how you can help them. Not only that but a story drags people into your brand and allows you to build a relationship with them that isn’t based on the hard sell. Stories are a great way to entice customers to your products in a way that makes them feel like they are more than just a customer.

Tip No 1: It’s important to not push products and services onto your Instagram audience. If you do, they will walk away and stop paying attention to what you post. Focus instead on encouraging an emotional response to your brand by telling them how you can positively impact their lives. Use Instagram Stories to show things like behind the scenes clips that really highlight the personality of your brand.

Visual content is the best way to advertise

Evidence has long suggested that media content is the most engaging on the Web. If you are familiar with SEO you will understand this and know that Google (as well as other search providers) prioritize media content above anything else. In fact, some estimates show that content with media receive 650% higher engagement levels than those that contain just text.

This is where Instagram has an undoubted edge on the competition. Instagram was built from the ground up to facilitate the posting of pictures and other media content. The old adage ‘a picture paints a thousand words’ is especially true in the connected world and one posted photo can say more to your audience than ten blog posts. By utilizing Instagram in an effective way, you can easily engage your fans and customers in a way that will keep them coming back time and time again.

Tip No 2: Keep your Instagram post content consistent with your brand and utilize words, pictures, colours, and stylings that reinforce what you are all about.

Instagram marketing reaches a LOT of people

We would be remiss if we didn’t mention the fact that Instagram is HUGELY popular. At last count the social media behemoth had just over 700 million monthly users. This gives any business a massive platform to preach about their wares and a huge audience to do it to. But that’s not to say that you can post willy-nilly and expect to get noticed.

One of the best features of Instagram is the ability to add hashtags to posts and target specific keywords, demographics, and audiences. Hashtags make it easy to reach the people you are most interested in reaching. But, and this is the really tricky part of Instagram advertising, knowing which hashtags to use can be an art form and requires a lot of research and work.

Tip No 3: Make sure you do the required groundwork before adding hashtags to posts as using the wrong ones can associate your business with something you may not want to be associated with. If you overuse them or use ones that are ‘banned’ you may also see your reach negatively impacted.

So, how can I make sure that I use Instagram effectively for my business?

Well, the first thing to do is follow some of the tips detailed above. Not only will these allow you to extend your Instagram reach, but they will ensure you find it easier to pull your target audience into your business’s web.

Another thing you can do is learn how to use Instagram effectively. Research how to add effective hashtags and look at how your competitors use them. Sign up for an online course that helps you to understand Instagram’s powerful marketing options and strategies. Do this before you jump into posting content, so you have everything you need to be an Instagram advertising superstar.

In Conclusion

There’s no denying how powerful Instagram can be for business marketing these days. If you aren’t already utilizing Instagram advertising effectively, then you are missing out. Give some of our tips a whirl and see why Instagram is an amazing way to market what you do.

Top Tips on How to Get Followers on Instagram

What have you been doing on social media as a business person? Are you just “chatting away” or promoting your business? If you haven’t given this question a thought as an entrepreneur or business manager, you are starving your business of the publicity and patronage it deserves.

You will see how in a while. Read on!

Often, you hear people discuss “how to get followers on Instagram.” Such discussions may not interest you, but they are pivotal to your digital marketing strategy’s success.

Investing in digital marketing, especially in social media marketing like Instagram advertising, is an effective means of establishing a robust online presence and expanding your business reach.

How?

We thought you would ask, so we went the extra mile to get the answers for you. Please make yourself comfortable and tag along as we let you in on amazing online marketing secrets.

To help you understand this discussion is headed, it would be best to touch on digital marketing.

What is Digital Marketing?

When you run online marketing campaigns for your brand via Emails, social media platforms, blogs, or websites, what you are doing is digital marketing — you are selling your business to millions of internet users worldwide.

Regardless of what you choose to call it, digital marketing, internet marketing, or internet advertising, the goal is to create awareness for your business and reach as many prospective customers as possible.

Thanks to technology and social media platforms like Instagram, you have millions of prospective customers waiting to learn about your business and patronize you.

However, you need to devise smart means of reaching them?

Of course, you have to identify your target audience — don’t mind the fancy words. Target audience is a chic way of saying your customers, particularly those interested in your services or what you are selling.

How to Get Started on Your Digital Marketing Campaigns?

Contrary to popular misconceptions, you don’t need exorbitant amounts of money to run a successful business online. Take, for instance; you can run your business from your mobile devices like phones and laptops. So, there are fewer concerns about paying rent.

Here are assets you need to get started on your digital marketing venture:

· branded assets like your logo and slogan.

· You need video content for your product demo and ads.

· Written contents such as product descriptions, blog posts, eBooks

· Website and social media pages

Speaking of social media pages, have you considered Instagram advertising for your business?

Digital Marking Strategies You Should Know

There are tons of marketing strategies you can leverage in your digital marketing campaigns. Let’s look at some of them.

· Search Engine Optimization (SEO)

SEO is arguably one of the most popular words making the rounds in digital marketing. Yes, you need to post articles, blogs, product descriptions, and user guides to engage your audience.

However, the contents on your social media pages should be accessible and easy to find. To promote your page’s visibility, Search Engine Optimization will drive your content to the top of search results. Thus, making it more accessible to your target audience.

· Social Media Marketing (SMM)

Like we mentioned earlier, social media marketing entails posting your products and services on social media platforms like Facebook and Instagram.

It’s true that anybody can post on their social media page. However, lead generation and conversion, which are essential factors in social media marketing, requires special skills.

Today, there are many training and courses offering to teach you social marketing and how to turn your social media pages into a goldmine. Take, for instance, Instagram advertising courses will teach you how to get followers on Instagram. It doesn’t end there.

You will also learn other relevant skills like:

· Content promotion

· How to utilize hashtags in your posts

· Social media monetization

· Lead magnet strategies.

· How to use paid ads to drive organic traffic to your page.

All of these will help you increase the number of your followers and expanding your customer base. The next digital marketing strategy you should invest in is Paid Social Media Advertising.

What is Paid Social Media Advertising?

The mistake most online businesses make is relying on their small circle of followers (mostly family members, close friends, and colleagues) to generate huge profits. Nah! It doesn’t work like that. More followers equal more awareness, and more people to sell your business to.

To make the most of your social media pages and leverage the full potential of online marketing, you have to reinforce your marketing campaigns with skills and tools to create more awareness and, ultimately, ramp up profits.

Often, business owners turn to marketing companies to manage their campaigns.

However, outsourcing such a critical aspect of your business puts you on the spectator seat. As much as we are not kicking against outsourcing, we would advise you to acquaint yourself with the basic knowledge of online advertising.

Having a basic understanding of social media marketing and how to get followers on Instagram gives you a new perspective on digital marketing. You will be able to identify your target audience and use proven tools like paid traffic and ads to meet the right people for your business.

Other digital marketing strategies include Email marketing, paid search advertising, affiliate marketing, and content marketing. Interestingly, all of these strategies are knitted into one another.

If you are still sitting on the fence whether to take your business online, especially social media, take it from us — Digital marketing works! Instagram marketing works!

All you need is the right knowledge and skillsets. Better still, take a course.

Regardless of your business’s scope and size, whether a business-to-consumer (B2C) or business-to-business (B2B) company, social media marketing and paid traffic are flexible and effective.

Choosing the Best Marketing Strategy for Your Business

Going by facts and figures, which we will share with you soon, Instagram marketing seems to be the easiest, viable, and most profitable option. Interestingly, more businesses are looking that way as well.

Here are some statistics

It may interest you to know that Instagram has over 500 million monthly active users, with an average of 95 million photos and videos being shared per day?

That’s stunning! But it does end there.

75% of Instagram users “take action”! This means that for every 100 prospective customers that see your Instagram page, 75 of them will proceed to your website or go through your sales funnel.

If you have a hashtag on your post, you are expected to get 12.6% more engagement. Also, considering that there are over 15 million registered businesses on Instagram, you have a level ground for healthy competition.

We could go on with more statistics on why you should consider Instagram advertising and learn how to get followers on Instagram for your business.

The take-home is that Instagram marketing is worth every resource, and every second of your time.

However, diving into social media marketing blindly will yield little or no results, which is a frequent cause of why most business owners pack up and disregard digital marketing.

To avoid such costly mistakes, it would be best to enrol in a reliable and proven Instagram advertising online course and be on your way to becoming the next business giant on the block and worldwide.

Hopefully, we have been able to help you make sense of Instagram advertising and how to get followers on Instagram. Take charge of your online marketing campaigns, and you will be smiling to the bank sooner than you expect. See you on the winning side!

Learn to Take Amazing Photos In Social Media Marketing

Likewise, for posting content to sites like Instagram, it can really pay to learn how to create great quality photos. That means you should be able to create photos that tell a story, sell a dream and make people instantly want to click on them and open them from the thumbnail alone.

A good starting tip is of course to invest in a better camera. This is going to instantly give you much better looking shots and also create more options as you can take photos in lower light, or adjust things such as the focus so that you can blur out the background. All these things will help you to build a bigger audience while also creating a more professional look and feel for your social media accounts that will bring in more followers.

Some more tips:

  • Think about lighting – Rembrandt lighting is best which means that you’re lighting your subjects from the side rather than head on which creates ‘flat lighting’
  • Think about composition – Your images should have a sense of depth, which can be achieved by having elements in the foreground, middle ground and background. Another tip is to have something that leads from the foreground to the background, such as a pavement or a road.
  • Tell a story – Don’t always make your subject obvious. Instead of taking a photo of a party, try photographing the aftermath of the party, or an empty glass with confetti around it. This tells the audience more and creates a much more artistic shot.

Automate

All this can be a lot of work and especially when you consider that you’re trying to get your content onto all those different social media accounts and keep up regular posting. It’s for these reasons that it can be a good idea to automate some of the process by using tools like IFTTT (If This Then That at IFTTT.com) or Hootsuite (Hootsuite.com).

These allow you to schedule posts, or to post the same message to multiple different accounts at once rather than just the one. That means that you’ll never go a long period with no new posts on your sites – but it’s not an excuse not to ever engage with your visitors manually or to create your own content from scratch.

Cultivate True Fans

All of this should be practiced with a single end in mind: to create not just social media followers but true fans. Your aim is to make people passionate about your brand. Don’t think about quantity, think about quality.

In turn, you’ll get a higher quality of fan – people who appreciate the work you’re putting in, your original and unique content and your clear vision. And as the article of the same name says, all you really need is 1,000 true fans and you’ll find that your brand grows exponentially from there!

Use Advertising In Social Media Marketing

With all these techniques, you’ll be able to start generating something of a following. But you can also help this along with the right advertising campaign. And on social media, this is often going to mean paying for PPC (Pay Per Click) or sponsored posts. Either way, you can get more people to see your content but you’ll be paying in order to do this.

Thus things get a little more complicated.

Is it worthwhile? Potentially yes but only if your business is prepared. Spending money on advertisement should always be an investment which means you should always make more money as a result of that initial spend. To calculate whether that is in fact the case though, you need to be able to work out what the ‘Customer Lifetime Value’ is for your brand.

How many of your leads become customers? How much money do you make from each sale? How many of your customers buy more than one item? And with all that in mind, how much is each customer worth to you?
Knowing this, you can then decide how much you are willing to pay per click for someone to see your content.

But the great thing about social media advertising and PPC is that it allows you to see metrics, to more precisely target your adverts and even to set up ‘CPA’ (Cost Per Action), in which case you will only have to pay if – for instance – someone actually ‘likes’ your Facebook page. This way, you are getting a lot more for your money and can potentially increase your profits.

It takes a lot of tweaking and work but if you get it right, this can be a very good investment and way to grow your following.

Work With Partners and Influencers

Another way to get a leg up in the world of social media marketing is to work with partners and influencer marketers.
This is something you’ll often see on YouTube. Here, one vlogger might feature a guest on their channel, who will be a presenter from a similar channel. They’ll then return the favor and this way, audiences of both channels get a taste of what the other creator is like and some may start following them.

By sharing their followers this way, two content creators can help each other out and grow their channel. And failing that, you can always just pay for an influencer – someone with a massive following – to give you a shout-out.
Either way, this can be a great way to get a big sudden boost to your followers and a spike in traffic. But the key to success is not to be too ambitious to start with and to instead build your way up gradually.

Don’t immediately go after the biggest name in your niche – they get a lot of offers and probably don’t have the time to answer you. Instead, start with someone at a similar level to you who has the same amount to gain as you do. You can then help each other out and the boost in followers you both receive will often then be enough to mean you can approach an even bigger name next time!

Inherent in this is not to see other people in your niche as a threat but rather as colleagues. Apart from anything else, demonstrating association with them will help to give your channel more credibility and that in turn will mean others take you more seriously, more quickly.

Be Consistent In Social Media Marketing

So at this point in this article we have learned an awful lot. You now know how to write great content, how to keep people coming back to your site and how to engage your audience so that they feel like part of an exciting VIP community. This is all going to put you on track to a fantastic and highly successful social media account that is only likely to grow with time!

But that is the operative word here: time.

In order for your account to be successful, you need to keep doing the right thing over and over again. What’s more, is that once you’ve established a pattern, you need to stick with it. For starters, posting regularly and engaging regularly etc. is the only way to slowly grow your followers. This can be tiring and disheartening at first as it will always start with a very slow trickle of new fans.

Over time though, you will find you’re able to build momentum and eventually it will start to see exponential growth.
The key is to stick with it until then, and while you do, to make sure that you’re following the same blueprint. One important reason for this is that any big pause in content, or any sudden change in what you post, can very quickly lead to a loss of fans.

This is a danger when it comes to creating a personal brand. If you build yourself a personal brand that is tied to your business, then it can end up creating a scenario where half of your posts are about your business or your chosen niche and half of them are about your cereal, or getting stuck in traffic.

Maybe something you’re enjoying on TV. And if someone followed you because they wanted to learn more about their favorite subject and they keep getting updated with inane posts about your day, then eventually they might end up becoming bored with your random content and thus stop following you.

This is of course the situation you want to avoid, which is why it’s so important that you set a very clear tone and subject matter for your content before you begin. If you’re going to be posting on your lifestyle and tying that to your niche, then keep it loosely related to selling the dream and make sure that your audience knows what to expect. That way, they will get what they came for and that will ensure that they feel as though they’re getting the value they were promised!

For More Difficult Niches

We’ve talked a lot about how to create value and offer something useful when you are selling a fitness program or make money online program. But in reality, this is a relatively easy ‘sell’ compared to many of the other things you can find yourself doing as a digital marketer or a business trying to use social media.

Because if you run a business that’s about car breakdowns, about accounting, or about life insurance… then how can you create a consistent topic that people would actually want to subscribe to? This is the difference between a product that people want versus one that people need. How can you ‘sell the dream’ of life insurance or PPI?

The answer is to go a little off topic. Remember what we said earlier about your social media really being a standalone product or service in its own right? Remember that we mentioned you needed to make something that people would be sad to see gone?

You simply have to take this idea one step further when you’re selling a product that people will struggle to get excited about. Find a topic or a service that is tangential but indirectly relevant to what you’re selling and then find a way to make that desirable and interesting.

So for example, if you are selling life insurance, then you might create a social media channel that promotes family life. This is directly on the subject of life insurance but now it’s something that someone might actually watch. It’s something that provides value, inspiration and entertainment. And it has the same ‘Why’.

See how it all ties together? You see why you need to think about your brand before you head out with your campaign? Life Insurance is all about protecting your family and keeping them happy when you’re gone. A channel about fun things to do with your family is likewise going to be all about making the most of time with your family and keeping them happy.

Furthermore, a social media account that promotes family life will appeal to the exact same demographic. People looking for family activities are the same people who need life insurance so that their family members will be protected when they’re gone.This is the perfect opportunity to create something on Pinterest for example, or on Instagram. Or you could create a Facebook page and post ideas and tips from around the web.

If your business is in auto insurance, then you could post photos of nice looking cars. If your business is in suits, then you could create a channel all about looking professional and progressing at work. I can’t run through every example here but hopefully you have the gist. Get creative, think outside the box and see what you can come up with!